Coupons are a powerful tool in your online promotional pricing strategy. Shoppers will frequently search for coupons before making a purchase and even a small discount is enough to tempt them to buy from you.
This program allows you to set up coupons for promotional pricing. Once a coupon is set up you then need to assign the coupon to the people who are allowed to use it on the checkout page by entering the code in the coupon code field. You can also use the "Auto Apply" feature which automatically allocates coupons on the checkout page without the need to enter the code.
Adding Coupons To Your Website
These instructions will give you guidance on how to include a coupon promotion on your website.
- Log in to the admin panel of your website.
- Once logged in, use the search bar in the top left hand corner and enter ‘Coupon’. This will bring up the coupon programs. (Alternatively Coupon is the 4th option on the list under Online Retailing).
- Click on the option ‘Coupon Manager’ this will bring you to a page where you can both add and assign coupons.
- Click on the ‘Add A Coupon’ button in the top right of the screen, this will navigate you to the ‘Adding a new promotional coupon / discount’ page.
- In the first box, enter the name of the coupon.
- The second box is a drop down; you will want to leave the Type as Coupon for this.
- The third box allows you to enter a description of the coupon, which is only visible at an admin level so no customers will be able to see this. Very useful as notes.
- The next option ‘How much is this coupon worth’ is where you set the value that the coupon code will apply to the order. You can either give it a fixed value or a percentage discount.
- In the boxes below you can optionally set a ‘Minimum level of spending to qualify’ meaning that customers will have to spend over the value entered so they can receive the discount using the code, OR you can enter in a ‘Minimum quantity to qualify’ so for example if you were to put the value 3 in this box, customers would have to be purchasing 3 items or more in order to use the coupon code.
- Alternatively, leave the minimum spending and quantity levels blank and use this coupon to pay for free delivery (a useful Black Friday promotion) by ticking "Or do you want this coupon to trigger Free Delivery?" and selecting which delivery zone this relates to.
- The first tick box option allows the coupon code to work on products, which are on special offer. Tick this if you don’t mind the coupon being used with products already on offer, otherwise leave unticked.
- The second option allows the coupon to be used with lump sum discounts that you may also be offering. Leave the box un-ticked if you do not want this to be used in conjunction with lump sum discounts.
- The third tick box ‘Multibuy Coupon’ is for when you want a coupon to only be valid when a minimum quantity of products in a category are bought. The quantity is taken from the field ‘Minimum quantity to qualify’ and the category is the one you assign to the coupon later. This is normally ticked by default as it works by having the assignment set up. If this is unticked, it will work take into account all products in the cart as long as one of them is in the assigned category.
- The next tick box allows for the coupon to be applied to all products in a basket when any single product matches an assigned category / product, i.e. even when those outside the assigned category / product criteria. Normally you would leave this unticked.
- The next tick box allows allows for this lump sum coupon to be used with other existing percentage discount coupon promotions you may already be running.
- Use the ‘Start & Expiry’ date ranges to set the time duration for which the coupon is valid.
- The field ‘Uses per user” allows you to set a limit for the amount of times a user can use the coupon code. Normally this would be set to 1. If you wish to allow unlimited uses by the user, then “tick for unlimited uses”.
- The next box allows you to set a limit for the total amount of times the coupon can be used by all users, or “tick for unlimited uses”. For example, this would be useful if you ran a first come, first served promotion with say only 100 purchases allowed to use the coupon.
- Finally, you can keep the generated coupon code which is displayed at the bottom of the page, or “Enter your own code Click Here” to the side of the code to enter your own code, for example BLACKFRIDAY.
- Once you are happy with all of the options you have chosen, click the save button at the bottom of the page.
- Your coupon is now created and you can now determine who can use it for which products or categories by assigning your coupon
Assigning Your Coupon & Using Auto Apply
Your coupons appear in Coupon Manager ready for you to assign them for use. Notice that there is a green bar on each coupon line: if it is solid green it means the coupon is assigned and therefore in use, if it is a faded green it means it is not assigned or in use.
1. When on ‘Coupon Manager’ in the top corner, click on the option ‘Assign Coupons To Users’.
2. You will be navigated to the ‘Assign Coupons’ page where the name of your coupon will be listed under the ‘Promotion Name’ dropdown.
3. The ‘User ID’ drop down will allow you to assign the coupon to ALL users or specific individual users.
4. The ‘User Group’ drop down will allow you to assign the coupon to ALL user groups or a specific user group if you have groups already in place.
5. The ‘Category’ drop down will allow you to assign the coupon to ALL product categories or a specific product category.
6. The ‘Manufacturer drop down will allow you to assign the coupon to ALL product manufacturers of a specific manufacturer.
7. The ‘Product ID’ field will allow you to assign the coupon to ALL products or a specific product using the product ID.
8. The 'Auto Apply' field will allow this coupon to be automatically assigned on the checkout page, so the user does not have to enter it into the coupon code field. To enable this feature first, go into Admin > Site Settings > Prices & VAT and tick Enable support for auto applying coupons at checkout and then Update Settings.
9. You then go ahead and click the ‘Add New Assignment’ button to add this coupon rule.
10. If you want to set the coupon to a few specific categories / manufacturers / product ID repeat the process for assigning your coupon for each additional category, manufacturer etc, thereby creating multiple assignment rules for your coupon.
10. When you now go back to ‘Manage All Coupons’ you will notice that your coupon now has a green bar at the side, this now shows that it is assigned.
Test Your Coupon
Now your coupon is all in place, make sure you run through a test order and check it redeems correctly on the checkout page, by entering it into the coupon code field. If you have set up the auto apply feature, then it will automatically be applied on the checkout page.
Advertise Your Promotion
You will need to advertise your promotion and coupon code for the duration it is in play. For example, by adding Home page sliders, emailing users, running a paid ad campaign, updating content on product and category pages and even displaying the promotion and coupon code on the checkout page text (unless you use auto apply, in which case it will work automatically).
Coupon Performance Report
When viewing your coupons in Coupon Manager, when you hover over one of the rows you have a Report link which enables you to view the performance of the coupon within a specified time range, how it was used and a drill-down list of orders it was used on.