Google Shopping is a valuable lever for fuelling your business growth if all of the right parameters are in place for your products:
- Your products are in demand
- Your products are in stock or easily replenished
- Your brand reputation is good
- Your product data and images are good
- Product pricing is correctly set and regularly reviewed, along with competitor or distribution pricing
- Dynamic re-pricing is configured via Google Shopping Automated Discounts
- Customers browsing the site can easily contact you to ask questions via phone, chat and expert answers
- Abandoned carts are followed up effectively
- Technical support is readily available
- Google Shopping campaigns are correctly set up and well managed day-to-day
- Promotions are regularly adjusted for price and seasonality fluctuations
- A CSE is in use to reduce advertising costs
Contact your account manager to discuss your business growth aspirations and how we can help.