Email targeting allows you to set a broad range of filters to send campaigns to buyers via Email Manager, whilst Email Tasks allows automated emails to be sent for cross- and up-sell, reviews, extra documentation. Emails can be sent via Email manager using extra filters to provide a large range of personalised targeting (see below). Please note that Email Targeting requires an additional subscription, please contact us for pricing.


Example Uses

  1. New stock announcements

    • New products / new product categories (using product codes or categories)

    • New brands (using brand field aka manufacturer)

    • New season stock - write to buyers within a seasonal to inform them of the next season's products (using date from and date to)

  2. Updated products (using product code field)

  3. Product recalls (using product code field and date ranges)

  4. Pre-order updates - for sending progress updates (using product codes)

  5. Black Friday deals - put all products on offer in one category (use category field) or send particular products (product codes)

  6. Top spenders - Reward loyal customers spending over a certain level with special previews / deals (use Date from and Date to fields and Total order value fields)

  7. Top/bottom group performers - Write out to specific groups e.g. top performing dealers / low performing dealers and offer tips / incentives (using Group Type, date from and to and either Average Order Value to encourage greater upsell or Total Order Value to recognise / reward best performers)



Remember - You can also use Email Tasks product re-ordering to send automated emails, such as:


  1. 'We miss you' - Set up a coupon that can go out to 'at-risk' customers who haven't bought for XX days, say 75 days. You can already do this in Email Tasks, but I thought it worth making a note of it here.

  2. 'We want you back' - Set up a winback campaign / coupon / survey that can go out to customers who have gone cold after say 120 days, and then another one after say 180 days. 

    NOTE: This next feature requires development work to make it available and will be quoted upon request.
  3. Cross-sell products after XX days - Use template tags to automatically pull in associated products from the buyer's order; set the number of days after the purchase that this will go out e.g. 35 days (e.g. after the next pay day). Consideration needs to be given whether this will work effectively based on your catalogue size and buying patterns. You would also need to set up all the associated products for this to work.