Product reporting types allows you to analyse sales in different ways than traditional category sales to help you understand how buying patterns are shifting across your products and then tie this back to how you run promotions and your production cycles.
For example, in automotive you could classify products by ease-of-fitment, for example Level 1 easy DIY, Level 2 more complex DIY, or Level 3 requires a skilled mechanic.
In clothing, you might want to report separately on Back-to-school products that are normally held in separate categories. In food, you might want to report on seasonal variations such as ice cream being chilled goods, or pizzas brought during sporting events.
You can set multiple reporting types on each product for different ways to slice the data
Ease-of-fitment: Level 1, 2 & 3
Seasonality: Hot weather, Cold weather
Purpose: Power Increase, Fuel Economy, Cosmetic, Safety
Setting Up Product Types
Go to Product Reporting Type Manager and set up your reporting types.
Set up reporting types onproducts via edit product under the Google Products Search box as below, or products import.
There is a new report available under order Information Report called Reporting Type to analyse revenues this way.
If you set up and use multiple reporting types on products (e.g. ease-of-fitment Level1/2/3, seasonality Hot Cold, purpose Power, Fuel Economy, Maintenance) then when you run the report you'd select the 'reporting types' that fit into the same grouping e.g. for ease-of-fitment pick Level1, Level 2 and Level 3 only. Otherwise you'd end up double-counting the revenue if other groupings are selected as the system would first pick up the ease-of-fitment grouping, then the seasonality grouping and add them together.