You are able to enter different types of content into your system via the Admin Centre, often using a simple Word-style interface to format your text.
There are 3 main types of content you can enter to build up a page's content and add functionality to it:
Page and sidebar ‘Apps’ which can be added to your page to give it more functionality, for example to display testimonials which are stored in the database, forms for data capture, image galleries, news stories, blog items and so on. If you are running an ecommerce site these apps will let you display elements such as a shopping cart, product categories or list of products, delivery estimator, product filters and so on. These apps help bring your pages to life.
- Content Sliders which show large banner images at the top of your pages to promote products or services, advertise reasons to buy from you and so on.
In addition, you may wish to add more sophisticated designs to some of your repeatable content using:
- Content blocks allow designers to create more sophisticated design layouts for content whilst keeping it easy for administrators to change the content within the block without breaking the design.
- Modules creates 'databases' to allow repeatable data to be easily entered by administrators which can then be custom designed to appear on pages. For example, entering lots of recipes, adding team profiles, entering places and details for tourist information, entering lots of case studies that follow a certain format. Read about modules here.
You may also have page templates with specific designs that you can select, such as product description layouts:
- Product description layouts
This feature allows designers to create more interesting templates for products and allows admins to choose between multiple product description designs.
The product description layouts is a new dropdown on edit product screen that only shows when there's more than just the default file in the html/store/product_info/descriptions/ folder.
The default is default.html.twig which literally only contains the description tag, this allows quickly copying the file to a new name to work with.
Other Content That Can Appear On Pages
On system pages used by processes in the system (such as checkout, blogs, cookies etc), you can also change phrases which appear on pages via the Site Definitions program.
Data can appear on pages that has been pulled in from your database via the REC API, which allows greater flexibility in building and designing page apps. For example, you could have a ticker tape news feed that pulls in data from your latest blog posts.
3rd party scripts can also be added to pages which could also display content from that service, for example adding a Reviews widget to display business reviews from a service like Reviews.co.uk or displaying social media data from facebook and twitter.
Sometimes scripts are added to sites and then become redundant and forgotten, rather than removed. We introduced a new program called Script Finder which allows you to search for forgotten scripts so that they can be removed, this is especially useful for GDPR and finding cookies generated by 3rd Party scripts.
User Generated Content That Appears On Pages
SEO Tags - Automatically Generated Content
SEO Tags provide a way to generate new "virtual" pages inside search engine indexes and generate more traffic which converts well.
Over time the system automatically generates footer tags with the top 50 most relevant search terms used to find your site by visitors typing into search engines. These tags then create virtual pages inside search engine indexes with a wider spread of keywords than you will normally achieve. When people click on those pages in search engine results, the system will dynamically generate a relevant page displaying your products and content.
Tags are also automatically generated on product pages if you have chosen to turn them on in Site Settings.
You can manage your SEO tags and blacklist words you do not want to appear in them.